Management of Communications to Support providing a framework for a positive atmosphere

  1. How to neutralize negatives and turn them to positives, whether internal or external.
  2. How to coordinate communications/PR to concentrate on possibilities, not obstacles.
  3. How to reducing/eliminating inappropriate, negative leaks
  4. How to use PR to motivate and support the organization and its members, no matter how grim it gets.
  5. How to use PR as buffer for coaches, players owners, and the whole organization, countering negative press and, if they occur, any  and distracting leaks to the press
  6. How to use communications as a problem solving discipline, as there is no Teflon, even for the formidable, as "you cannot not communicate."
  7. For Players: "How to deal with the media" presentations and seminars
  8. For team: Internal/external communications, rapid response and "damage control" PR
  9. For fans:  develop inexpensive, high impact Internet strategies

Communications Events and Strategies

  • Kickoff Luncheon programs, including luncheon booklet, emphasizing achievements, history, expectations, and page on supporting team’s emphasis for the year, whether about on the field, facilities, or in the community).
  • Motivational and inspirational presentations, seminars, and workshops
  • Development of PR “leave behinds” and “hand-outs”.
  • Permanent response process to media reports and stories.
  • Additional communications resource materials
  • A “Real Deal” PR Plan to conform to your PR needs.
  • A PR listening strategy “on-line” for fan and media feedback
  • Avoid the colossal PR blunder of saying stadium & revenue are for player salaries
  • Develop 4-Fold Celebration PR outline for the game of football, the NFL, the team, and the fans.
  • How to maintain fan emphasis, and player attracting and not turning away fans.