Stadium complexes: Mixed use real estate development partnerships
• Ways to finance and new stadiums or stadium renovations, with minimal or no new taxes
• Stadium complex synergies for generating on-going revenue/profits
• Public/private partnerships, models, including mixed use development
• Strategies for securing funding to the reality that most organizations have crises
1. Don't deny: denial of a problem is the most frequent mistake, an often the biggest. Cover-ups don't last. Press and public react angrily to that form of deceit.
2. Don't lie: you may never regain the public-s faith if you do.
3. Don't withhold nor give too much too soon: reveal information as a crisis emerges. Its OK to withhold comment until the picture clears and responses are decided. A bunker mentality - refusing to communicate -- invariably works to your disadvantage.
4. Don't react slowly: react fast. Gossip, rumor, misinformation and speculation travel farther, faster and in more ways than ever before. They thrive when not blunted by official news. Responses delivered live by ranking officials carry more weight than press releases do.
5. Don't play the blame game: place blame where it belongs. Be first to say you're wrong when you are. It's the policy most likely to earn trust or at lest reduce hostility.
Backgrounders
Hold backgrounders for media representatives who are straight with the facts and information. Don't let rumors or suspicions build.
Vision Has a History of Providing Guidance
Dennis Green Sports Marketing Recommends These Vision Approaches for Better Communication
1. Ronald Reagan's vision strategy: have one; stay on message; don't get distracted.
2. Bill Clinton was able to defeat a sitting president, as he related to how people felt. So too, this campaign must relate to how people feel about the Vikings and the joy that will be theirs to keep them and the anger they will vent on politicians who let them slip away.
3. Roger Ailes, author of "You Are The Message," coached George Bush in his first successful presidential run, and also coached Ronald Reagan in his successful debate with Walter Mondale. Ailes understands public role-playing very well. Ailes' book title sums it up: You are the message. His key emphasis is on "how to handle the press while they're trying to hang you." Thus, Dennis Green Sports Marketing can outline how to establish a strategy for working with the press.
4. Keep the vision of helping the San Diego economy. From a Save the Chargers campaign standpoint, the task is not to be left by the side of the road on these things, but to let the city know that they can help assure the stadium without having to approve new taxes.
5. WHAT BETTER ECONOMIC STIMULUS package to San Diego than building/renovating of the stadium, with no new state taxes? Dennis Green Sports Marketing provides the win-win philosophy and positive actions steps for success.
6. No matter how the media may try to distract, "stay on message" consistently throughout the campaign
Dennis Green Sports Marketing Insights Into How To Make Stadiums Work
1. This plan is applicable to any major stadium/arena project: professional football, professional baseball, professional basketball, professional hockey, etc., as well as for major universities. Most examples used are from professional football and baseball.
2. This is a multi- or mixed use facility Sports, Entertainment, Real Estate, Communications, Investment, Public Space MODEL, outliniing how to raise over $1Billion in non-tax investment, with NO public funding (only for infrastructure improvements (site preparation, streets, sewers, hookup, etc.), normal to any large- scale development.
3. The estimated Revenues of this plan are projected to be over $200 million/year, to start, through synergies for generating on-going revenues/profits/fan support, utilizing 40 ways to generate revenue in 26 revenue generating categories, including private and public space. This model includes the outline of a strategic plan for securing the funding.
4. Professional sports has become a large part of four major, emerging and enormous growth industries, (1) learning/edutainment, (2) high tech business solutions, (3) spin-offs from space exploration, and (4) tourism, totaling a combined size of $3.245 Trillion.
5. The Stadium Complex would be (1) a destination and a gathering place for fans, visitors, tourists, consumers, and sports/entertainment/real estate/business people, as well as (2) a business, real estate and communications hub
These two together will generate profits in the near term and long term, year around.
6. This is a "Big Picture" Vision. It takes elements of various traditional financing plans and combines them into a new financing configuration for a multiple use sports-entertainment property that relate to all types of stadiums, even if they are in the same city or region.
7. This plan discusses how to maximize both internal and external communications, including the use of the Internet and a team navigational and informational web portal, as well as outlines a PR program for use in the city/state/region/nation/world, as well as models of conflict resolution for use in getting all of the business/governmental/fan stakeholders into agreement.