Team Management On and Off the Field

  • Coaching, Managing, Communication
  • Management on the field
  • Management of players and staff off the field
  • Managing communications internally (players, coaches, staff) and externally (media)
  • Playr compensation strategies
  • Strength and weakness analyses of head to head match ups, within a team, of any other team, and for any combination of teams with which one is in competition, whether in their conference or just on their schedule
  • Consultation is also available for offensive and defensive game plans, and other strategies related to playing a winning game.
  • Extensive knowledge is maintained on all players in the NFL as well as those in the available pool of players not signed up for any team

The Three Issues: Coach, Management, Communications (Internal and External)

The Four Frameworks:

  • Owner with Coach (in all of his capacities)
  • Owner with non-football side of operations
  • GM with GM's people as owner watches.
  • Coach with owner, non-football departments, players
  • Everyone with the media.

Management On the Field

  • Coach is key, day to day, as he calls the plays and who calls who plays
  • Refers to both practices and games
  • Can only be done well by football types
  • Can only be done on the field by a Coach with free hand to coach
  • Any other structure ruins credibility of Coach; players only play for who is on first and with multiple inputs, they no longer know and don't play as well (indeed, can' play as well).

Management Off the Field

  • #1 task: to support the Coach and the Team; prevent chaos and demoralization
  • Some split the responsibilities, some don't; some give to Coach, some don't 

Management of Communications to Support Both: to provide a framework for a positive atmosphere and to backstop the negative (neutralize/make positive), both internal and external

  • To provide honest, truthful, positive "spin"
  • To neutralize negatives and turn them to positives
  • Requires coordinated communications/PR effort that sees possibilities, not obstacles.
  • Reduce/eliminate inappropriate, negative leaks
  • Use to motivate and support the organization and its members, no matter how grim it gets.
  • The PR department needs to buffer coaches and players and the organization, countering negative press and, if they occur, negative and distracting leaks to the press